WORKSHOP STARTS IN...
MONDAY, JANUARY 26TH 12:00–2:00PM ET
The 5-Minute CFO Workshop
Gain Control of Your Business Finances in Under 5 Minutes—Let Profit Guide Decisions (Not Revenue or Guesswork)
CLICK BELOW TO WATCH!
In 2 Hours You'll Learn...👇
📊 How to Read a P&L Like a CFO In Less Than 5 Minutes
We'll break down the more important numbers you should look at on your P&L, as well as the benchmark ranges you should be in. (Minus the fancy accountant-speak)
📉 The 2 Most Common "Leaks" That Destroy Your Profit (And How To Fix them)
We’ll break down the most common areas founders bleed margin—even when revenue looks “fine.”
💸 The CFO Decision Filter (a.k.a. “Can I Afford This?” Framework)
Using this filter, you'll be able to know when to:
➡️ hire help
➡️ increase ad spend
➡️ buy equipment/fun stuff
➡️ give yourself raises
Most ecommerce businesses don’t have a revenue problem—they have a profit problem.
Most founders check their P&L once a month, weeks after the month ended…
Which results in lagging decisions being made, and flying blind for weeks on end, hoping you're profitable along the way.
And that's precisely how "revenue growth" can lead to a cash bleed out.
You know what this feels like if you've ever experienced:
Spending more on ads… but profit stays flat
Hiring team… and wondering why cash feels tighter than ever
Feeling busy and seeing revenue grow… but not having anymore profit at the end of the month
Questioning how much profit is actually enough
Paying yourself based on what feels right... if at all
You don't need a finance degree.
You need a simple way to see what's really happening—fast.
That's exactly what The 5-Minute CFO Workshop is.
In 2 hours, we will go over:
The 2 "profit leaks" that are bleeding your cash
How to find clarity when you read you P&L
The CFO Decision Filter - that allows you to confidently make decisions while protecting profit
No more guessing.
No more going cross-eyed looking at your P&L.
It's time to regain control of your finances and grow profit—not just revenue.
Frequently Asked Questions
• What If I’m Not A “Numbers Person”?
No problem!
This workshop is built for founders who don’t want to live inside spreadsheets… but still want to make smart decisions like a real operator.
• What if I already have a bookkeeper/accountant?
Perfect. You still need to understand your numbers.
Your accountant reports the story after it happens.
A real founder knows how to read the story quickly and make changes while there’s still time to win the month.
• Will I Need Special Software?
No.
If you have a basic profit & loss statement (even if it’s messy), you can use the skills you'll learn immediately.
• How Fast Can I Apply This?
Same day.
You’ll be able to look at your current month and instantly see what’s working, what’s not, and what to adjust next.
• Is this only for ecommerce brands?
Yes — this training is built specifically for ecommerce operators.
The examples and “profit leak patterns” will be directly relevant to your ecommerce business.
• How Do I Get Access After I Register?
Once you register, you’ll receive an email confirmation with your Zoom details + everything you need to attend.
The 5-Minute CFO Workshop
Live Zoom Workshop (2 Hours)
🗓️ Monday, January 26th — 12:00–2:00PM ET
Register Now For $99
Register Now
THE ECOMMERCE ALLEY FOUNDER
Who Is Josh Coffy?
Josh is the founder of The Ecommerce Alley & has been helping his ecommerce clients generate more than $100M in sales through high-performance marketing coaching & training.
He’s the host of The Ecommerce Alley Podcast and an avid paid media buyer.
Since starting his business 12 years ago in his spare bedroom, he’s built one of the fastest-growing ecommerce training companies on the planet and is obsessed with helping ecommerce business owners find freedom by building life-changing (and profitable) businesses.
He's also an all-around pretty cool dude.
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DISCLAIMER: The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE FROM THE ECOMMERCE ALLEY.