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⏰ LIMITED TIME: $10 OFF
Ends April 5th ∙ Only $17 (Reg. $27)
The Meta Ads System 400+ Brands Use to Scale Profitably — Without Agencies
Backed by $2M+/month in real ad spend across 7-figure DTC brands. This is the exact playbook – not theory.
The Meta Ads System 400+ Brands Use to Scale Profitably — Without Agencies
Backed by $2M+/month in real ad spend across 7-figure DTC brands. This is the exact playbook – not theory.
400+
Brands Scaled
$2M+
Monthly Ad Spend Managed
600+
Five-Star Reviews
What Would An Additional 20–30 Orders Per Day Mean For You?
Whether it's peace of mind, financial freedom, or finally taking that vacation — more predictable orders changes everything. But first, let me ask you...
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Does it feel like all the money you put into Meta Ads isn't generating a tangible return?
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Do you feel lost when it comes to building a campaign strategy that actually works?
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Does Ads Manager intimidate you when it comes to analyzing your ad performance?
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Does your store live in hills and valleys — 10 orders one day, zero the next?
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Are you tired of waiting on "organic" and want a predictable, scalable customer acquisition channel?
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Have you wasted money on agencies that promised results but couldn't deliver?
MODULE 1
#1
Our Meta Ads Scaling System
Learn the two core campaigns that drive consistent, scalable results: Test Campaigns and Production Campaigns.
How to structure your Test Campaigns to feed Meta’s algorithm with the volume and variety it craves.
The exact criteria for identifying winning ads and when to move them into your Production Campaign.
Budgeting strategies based on your target metrics and how to scale using Kill Switches and 5% Daily Scaling.
Why Meta’s algorithm doesn’t need retargeting or awareness campaigns to drive conversions—and how to let it do the heavy lifting.
MODULE 2
#2
The Weekly Optimization Flow
Learn our weekly ad testing strategy—a core part of how we consistently find winning creatives for Meta ads.
How to read your data without getting lost in vanity metrics
When to kill an ad vs. give it more time
Scaling rules that prevent overspending
MODULE 2
#2
The Weekly Optimization Flow
Learn our weekly ad testing strategy—a core part of how we consistently find winning creatives for Meta ads.
The Mon/Wed/Fri optimization rhythm
How to read your data without getting lost in vanity metrics
When to kill an ad vs. give it more time
Scaling rules that prevent overspending
MODULE 3
#3
The Profit-Saving Ad Spend System
Learn how to manage your ad budget using a simple system we call TAPs and CAPs—Target Allocation Percentages and Current Allocation Percentages.
Learn to manage ad budgets via the CEO Dashboard
Choosing the right ad spend Range based on your gross profit margin
Avoiding budget drains and identify campaigns that appear profitable but are quietly hurting your bottom line
Use a 4-week window to assess performance and make confident ad decisions even on a tight budget
MODULE 4
#4
Step-By-Step Campaign Launch
Launch three types of Meta Test Campaigns—Product, Offer, and Ad Lab—using our exact testing framework.
The 5% daily scaling rule used by 7-figure brands
How to set kill switches that protect your budget
When to duplicate vs. scale an existing campaign
Managing ad spend from $500/mo to $50K/day
MODULE 4
#4
Step-By-Step Campaign Launch
Launch three types of Meta Test Campaigns—Product, Offer, and Ad Lab—using our exact testing framework.
The 5% daily scaling rule used by 7-figure brands
How to set kill switches that protect your budget
When to duplicate vs. scale an existing campaign
Managing ad spend from $500/mo to $50K/day
MODULE 5
#5
Meta Ads Optimization Checklist
Once your foundation is solid, these advanced plays will take you from consistent to explosive growth.
Advantage+ Shopping Campaigns — when and how to use them
International scaling: expanding beyond your home market
Seasonal scaling playbooks for Q4 and peak periods
Building a creative pipeline that never runs dry
These aren’t outliers, these are real results.
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Who Is Josh Coffy?
Josh is the founder of The Ecommerce Alley & has been helping his ecommerce clients generate more than $100M in sales through high-performance marketing coaching & training.
He’s the host of The Ecommerce Alley Podcast and an avid paid media buyer.
Since starting his business 12 years ago in his spare bedroom, he’s built one of the fastest-growing ecommerce training companies on the planet and is obsessed with helping ecommerce business owners find freedom by building life-changing (and profitable) businesses.
He's also an all-around pretty cool dude.
Frequently Asked Questions
Who is this course for?
This course is created for direct-to-consumer (DTC) ecommerce brands of all sizes & niches that have stores on Shopify, Woocommerce or BigCommerce.
What if I'm new to Meta Ads?
If you’re new to Meta Ads, then you’re in luck. You’ll be able to learn proper advertising techniques that you won’t find anywhere else.
How much do I need to spend on my ads?
We recommend investing $50-$75 per day on Meta Ads as a minimum to gather data, find winners and cut losers.
How long do I get access to the content?
You will get instant access to the on-demand course bonuses and will maintain access for 12 months. (Don't worry, it's only ~2 hours of content and most people watch it in a single sitting!)
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This site is not a part of the Meta™ website or Meta™ Platforms, Inc. Additionally, this site is NOT endorsed by Meta™ in any way. Meta™ is a trademark of Meta™ Platforms, Inc.
DISCLAIMER: The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE FROM THE ECOMMERCE ALLEY.